About Us
Welcome to Common Ground Marketing
Formerly RPM Marketing — Still Driven by Passion.
At Common Ground Marketing, we specialize in the car audio and 12-volt industry, delivering smart, impactful strategies that connect brands with real enthusiasts.
Formerly known as RPM Marketing, we’ve evolved—shifting from traditional representation into a forward-thinking agency built to drive growth, visibility, and loyalty.
Why the Name Change?
“Common Ground” isn’t just a new name—it’s our mission.
We believe in creating authentic connections:
→ Between brands and retailers
→ Between technology and people
→ Between performance and passion
Our updated identity reflects a sharper focus on collaboration, innovation, and results—built for the future of 12-volt.
What We Do Best:
Car Audio & 12-Volt Product Marketing
Brand Strategy & Market Positioning
Retail & Manufacturer Campaign Development
Social Media Growth & Community Building
Automotive-Focused SEO & Digital Strategy
Content Creation & Video Production
Influencer & Dealer Network Partnerships
Our Legacy, Recharged
Since 2007, we’ve helped premium brands like ARC Audio, Focal, Wet Sounds, Gladen Mosconi, Compustar, Maestro, and Musway thrive across California and Nevada.
Today, we go beyond product representation—delivering full-spectrum marketing that gives our partners the creative and strategic edge to rise above the noise.
The Team That Has Your Back
Scott Baughman
📞 209-986-7268
📧 norcalrpm@ymail.com
Let’s Build Something That Lasts
Whether you’re a legacy brand ready for a refresh or an emerging player ready to disrupt, Common Ground Marketing is your partner for long-term success in the car audio and 12-volt space.
Let’s find common ground—and grow together.